Sarasota , Florida
Insight Resources, Inc., a marketing and advertising agency, celebrates its 7th year in business. The company's focus is building brand equity through continuity and consistency. Services include: portfolio evaluation & design process documentation for packaging and consumer promotions, package design, graphic design, consumer promotions and POP, corporate identity and web design.

"Corporate brand management and sales groups traditionally spend most of their time on budgets, today's issues and executing yesterday's plans. We are dedicated to changing the paradigm to help companies be more strategic and consumer focused by spending time on tomorrow's opportunities." said Brian Russell, president of Insight Resources. Russell was head of Sales and Marketing Services for nine years at Tropicana North America, a juice and juice beverage company. During that time, he managed package design and video communications which won several awards for excellence. He also developed and led the first internal consumer promotions group at Tropicana. In 1996, he was asked by Beverage World Magazine to present on the topic "Leveraging a Leading Brand" to packaging directors from companies around the world. Previously, Russell worked as an award winning commercial photographer.

“I have spent my career executing creative ideas that help companies grow,” said Russell. “It doesn’t matter if a company is number one or just starting out, your corporate image is your most valuable asset. At Insight Resources we know what it takes to defend a top position in your industry and we understand the hurdles of just starting out. It can be a tough nut to crack, but we never take a cookie cutter approach to marketing. We will challenge the way our clients think about their company and work with them to build their most important asset, corporate image."